Tigi

Tigi Bed Head, founded in 1996 by Anthony Mascolo, aimed to revolutionize the haircare industry by offering innovative solutions for hairdressers and clients. From the beginning, the brand distinguished itself with its boldness and desire to push the boundaries of hair product design and performance.

Emerging in the 90s as a symbol of rebellion and challenge to the aesthetics of the time, Tigi Bed Head quickly established itself as a leader in the industry, thanks to its passion for creative experimentation and fearless self-expression. The brand became famous for its technological innovations and iconic packaging.

Today, Tigi Bed Head continues to renew its product range while maintaining its creative and professional ethics. In collaboration with the TIGI Creative Team, new haircare products have been developed for both hairdressers and clients, offering excellent results both in the salon and at home. The bold new packaging is inspired by various youth subcultures, aiming to connect with customers through music, fashion, technology, and art.

With hairdressers at the core of the Bed Head brand, a line of professional tools called Bed Head Artistic Edit™ has been created, designed to unlock hairdressers’ creative potential and offer them the opportunity to experiment and use their expertise and creativity to create unique looks.

Tigi Bed Head’s goal is to unleash creativity through innovative, high-quality products. The brand supports creativity and encourages individuals to express their personality through the use of its products.

In summary, Tigi Bed Head stands as a benchmark in the hair product sector, offering bold and innovative solutions that meet the needs of the most demanding hairdressers and clients. Thanks to its creative and professional ethics, the brand continues to inspire and push the limits of hair product design and performance, maintaining its commitment to experimentation and individual expression. With Tigi Bed Head, creativity is always the undisputed protagonist.