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For over 70 years, Proraso has been a symbol of Italianity that conquers the world thanks to its excellence in the field of shaving and beard care. Founded in 1908 by Ludovico Martelli, the company has transformed the simple daily act of shaving into an experience of pleasure and wellbeing.
In 1948, Piero Martelli, the founder’s son, revolutionized the sector by creating the Pre-Shave Cream. This innovative and effective product was initially adopted by barbers, who immediately appreciated its professional quality, and subsequently by a growing number of Italians. The Pre-Shave Cream became an icon and witness to Proraso‘s guiding principle and its mission: to offer professional quality products for a pleasant and impeccable shave, both at the barber’s and at home.
Over the years, Proraso‘s laboratories have created timeless classics that embrace the present while looking to the future. The company has developed a complete shaving system, made up of highly specialized products, advanced formulations, and natural ingredients, ensuring professional performance.
Today, at the fourth generation of entrepreneurship, Proraso maintains its original mission: to create emblematic and highly specialized products for shaving and beard care. The company represents the perfect combination of past and future, of classicism and innovation, merging tradition with technological evolution.
Proraso is also committed to the communication and protection of the art of shaving, its techniques, and the people who practice it. This commitment translates into the training of new generations of barbers and the spread of the culture of beard care, making Proraso a true ambassador of Italian excellence in the sector.
Proraso is a brand that for decades has represented Italian excellence in the field of shaving and beard care, thanks to its constant search for quality, innovation, and tradition. Its products, the result of a careful selection of ingredients and meticulous scientific research, have become synonymous with wellbeing and pleasure for millions of men around the world, who choose to rely on Proraso‘s experience and passion for their own image and wellbeing every day.
