You are looking for Marvis?
“Marvis toothpaste is marketed by the Ludovico Martelli s.r.l. (Proraso) company.
It was 1948 when Pietro Martelli decided to dedicate himself to shaving products by creating pre-shave creams and other barber products.
A few decades later, Pietro Martelli’s descendants decided to expand the influence of the company to the adjacent sectors of cosmetics and personal hygiene.
Among the various brands acquired is the Florentine toothpaste company Marvis, which operates in the national market but also in the foreign market, especially the US market, where Marvis toothpaste is one of the must-haves of made in Italy.”