You are looking for Floid?
Floid is an aftershave brand that, since its inception, evokes the unique and timeless atmosphere of barbershops. Founded in 1932 by J.B. Cendròs, owner of the “Buenos Aires” barbershop in Barcelona, Floid has become synonymous with excellence in aftershave, thanks to its alcoholic, toning, and soothing formulation, and its emblematic and unmistakable fragrance.
The secret to Floid‘s success lies in its ability to combine tradition and innovation. Over the years, the brand has expanded its range of shaving and body care products, offering modern and sophisticated solutions for the needs of today’s men. The result is a comprehensive offering that ranges from aftershave to body wash, including deodorants, aftershave balms, transparent shaving gels, and bath soaps.
Floid‘s new product lines feature current and decisive fragrances that reflect a strong identity and demonstrate the brand’s desire to keep up with the times while holding firm to its values and roots. This perfect blend of past and future results in specialized products with advanced formulations, ideal for ensuring a flawless shave and daily body care characterized by well-being and attention to detail.
Currently, the Floid brand is owned by the Martelli family of Florence, who also owns other prestigious brands such as Proraso and Marvis. This connection testifies to Floid‘s ongoing commitment to carry forward a tradition of quality and to value the art of shaving and male body care.
Over its 90-year history, Floid has become an emblem of aftershave and expert shaving, maintaining its original essence while enriching it with increasingly innovative and high-performing products. This iconic brand represents an ideal choice for men who wish to take care of themselves and their appearance, relying on products of high quality and timeless charm.
In conclusion, Floid continues to write its story, looking to the future without forgetting the past, and offering today’s men a complete range of shaving and body care products, all packaged in an elegant, refined, and spicy formula that makes each product unmistakable and unique.
